The Cut
Eva O’Leary
New York Magazine
April, 2018

 

Eva O’Leary: for New York Magazine, April 2018

 

 

Here’s what happens when one of your super-cool customers shoots some of your other super-cool customers for New York Magazine (https://www.thecut.com/2018/04/the-mirror-face-of-17-new-york-women.html)

 

Eva O’Leary: for New York Magazine, April 2018

 

 

Eva O’Leary: for New York Magazine, April 2018

 

 

Tags: 8 x 10, Cati Borruse, Editorial, Elinor Carucci, Eva O'Leary, Film Processing, Scanning

Heavenly Bodies
Philip-Lorca DiCorcia
Vogue
May Issue

 

 

Philip-Lorca DiCorcia: Heavenly Bodies, Vogue, May 2018

 

 

From theCollectiveShift press release:

 

COLLABORATING WITH VOGUE’S Executive Fashion Editor Phyllis Posnick, Philip-Lorca DiCorcia photographed models in Catholic-inspired pieces in conjunction with the Metropolitan Museum of Art’s new show, Heavenly Bodies: Fashion and the Catholic Imagination.

 

 

Philip-Lorca DiCorcia: Heavenly Bodies, Vogue, May 2018

 

 

Philip-Lorca DiCorcia: Heavenly Bodies, Vogue, May 2018

 

 

LTI/Lightside provided 120 film processing and conventional contacts for PL DiCortia’s shoot. See the entire story here (!)

 

 

Tags: Film Processing

Gun Country
Sharif Hamza
The New Yorker
Portfolio, March 28, 2018 Issue

 

Ten Pages / Nine portraits. Click here to see the full portfolio in The New Yorker

 

 

Sharif Hamza: Gun Country, The New Yorker, March 28, 2018

 

 

 Sharif Hamza: Gun Country, The New Yorker, March 28, 2018

 

 

 

Sharif Hamza: Gun Country, The New Yorker, March 28, 2018

 

 

 

 

 

Tags: Film Processing, Sharif Hamza, The New Yorker

American Women: Transformers
Richard Mosse
Vogue.com
March 8

 

 

Richard Mosse: Vogue.com, American Women: Transformers, March, 2018

 

Launched on International Women’s Day, Vogue.com’s American Women: Transformers invited eleven photographers to chronicle the stories of a wide range of inspiring women. Richard Mosse toured hurricane ravaged Puerto Rico to bring back tales of change and positivity — all with his signature visual style. See the full story here.

 

 

Richard Mosse: Vogue.com, American Women: Transformers, March, 2018

 

 

Richard Mosse: Vogue.com, American Women: Transformers, March, 2018

 

 

Richard Mosse: Vogue.com, American Women: Transformers, March, 2018

 

 

Tags: Film Processing, Richard Mosse

The Domestic Kingdom: and Terror and Beauty
Tina Barney
W Magazine
Volume Two 2018

 

 

Tina Barney: W Magazine: The Domestic Kingdom … Volume Two, 2018

 

 

Tags: Editorial, Film Processing, Retouching, Scanning, Tina Barney

For those of you who thought film was dead, we’re happy to report that sentiment is clearly an exaggeration. First of all, a quick hashtag search on Instagram shows nearly 6 million users of #filmisnotdead vs a mere 6,816 tags with #filmisdead (!) Heck, that should settle it right there … but hey, don’t just take I/G’s word for it — go ahead and scroll down to see no less than five (5!) editorial stories and current ad campaigns that have run though the lab recently … and we’ve got more, believe us!

 

From the New Yorker to Nordstrom and Sonia Rikel to Nike — Zoe Ghertner, Max Farago, Ben Grieme, David Banjamin Sherry and Stefan Ruiz shot every format from 35mm to 8 x 10 this past season to deliver a stunning array of well …  really cool stuff.

 

 

Ben Grieme: Nike AF-1 campaign, Fall 2017, click here

 

 

Top: Stefan Ruiz: William Eggelston, New Yorker, October, 2017
Bottom: David Benjamin Sherry, Laura Owens, New Yorker, October, 2017

Max Farago: Nordstrom: Fall 2017 click here

 

 

Zoe Ghertner: Sonia Rykiel, Fall 2017 click here

 

 

Tags: Advertising, Ben Grieme, David Benjamin Sherry, Editorial, Film Processing, Max Farago, Scanning, Stefan Ruiz, Zoe Ghertner

Portrait of American Summer 2017
Valerio Spada
GAP / American Diversity Campaign

 

AdWeek (aka AdFreak) did a short piece on the Gap’s current Summer ’17 campaign shot by Victor Spada. They managed to be both snarky and respectful in the same breath while featuring a ton of images from Victor, all shot on film and processed you know where ….

 

Valario Spada: GAP Portrait of American Summer 2017

 

Here’s an excerpt:

 

Gap is continuing to celebrate the diversity of the young people it wants to buy its clothes.

 

A new print and video campaign, titled “I Am Gap,” from Untitled Worldwide takes a look at a range of personalities—found via street casting, rather than via a modeling agency—that the clothing retailer hopes captures the spirit of its brand.

 

Stills from the campaign feature faces from different backgrounds striking familiar fashion poses, while being hip and attractive.

 

A short anthem spot, meanwhile, summarizes the core thrust of the marketing effort. “You are the quiet strength in a roaring city,” it says. “You are the free spirit who welcomes the unknown. You are the cattle driver, the BMX rider, the artist in the making. You are worlds apart in life but neighbors in optimistic spirit. You are America. You are Gap.”

 

Because nothing says land of the free and home of the brave like off-the-rack denim, blouses and tees.

 

It’s a basic strategy consistent with the marketer’s fall 2016 campaign, also created with Untitled, which beautifully documented the likes of Brooklyn United, a community marching band for kids, teens and young adults. The tagline for that advertising was “Do You.” “I Am Gap” is channeled as an explicitly inclusive, patriotic concept, if perhaps less powerfully.

 

The fashion industry in general has struggled to represent a diverse cross-section of cultures in advertising, even as it has begun to improve diversity on the runway. Gap is one of a few notable exceptions.

 

 

See a small selection of the print ads below:

 

 

Valario Spada: GAP Portrait of American Summer 2017

 

 

 

Tags: Film Processing, Scanning, Valario Spada

Comme des Garçons: the Future of Silhouette
Joh Olins
Modern Weekly
F/W 2017

 

 

LTI/Lightside provided film processing and conventional c-printing for this story.

 

 

Josh Olins for Modern Weekly, Comme des Garçons: the Future of Silhouette, F/W 2017

 

 

Josh Olins for Modern Weekly, Comme des Garçons: the Future of Silhouette, F/W 2017

 

Tags: Conventional C-Printing, Film Processing, Josh Olins, Modern Weekly

Summer / Turn it Up
Anne Menke
Cosmopolitan Magazine
June 2017

 

8 images on 8 pages / pure pretty girl retouching …

 

Anne Menke: Cosmopolitan Magazine, Summer / Turn it Up, June 2017

 

 

Tags: Anne Menke, Cosmopolitan Magazine, Retouching

New Next New York
Christian MacDonald
Interview Magazine
November 2016

“American fashion is a big family—we all compete, but we love each other at the same time” writes Diane Von Furstenberg to open this wide reaching story about New York Fashion photographed by Christian MacDonald.

Fourteen pages. See the full story here

 

 

Christian MacDonald: New Next New York, Interview, 2016

 

 

 
Christian MacDonald: New Next New York, Interview, 2016

 

 

Tags: Digital-C Printing, Film Processing, Scanning